Once my most beloved incense, the quality of this Nag Champa has declined over the years. This is due primarily to the rarity and high cost of several key ingredients. Rather than raise the price, the company has been substituting other ingredients to keep the price stable.
That's great, except it doesn't smell the same. It is still a very good, everyday incense. The scent lingers long after the smoke is gone, and each stick (about 1 gram apiece) lasts around 45 minutes. Because of this I often burn it while I'm reading as a both a timer and a memory trigger later on.
It still has an excellent fragrance for meditation, ritual, and study and it is far better than most other readily available incense varieties found at most big-box stores. Sometimes when I'm in a store and am out of incense at home, I'll grab a box of this until I can either make my own or order a better incense from a Pagan supplier.
Overall it is good: Affordable. Classically familiar.
However, when I want that old familiar fragrance, I now buy Satya Red Nag Champa when possible. This is created by another company owned by women. Proceeds support under-served women. The fragrance is closer to the soft rich wood notes that the "blue box" used to have, and it tends to be less irritating to sinuses, but more on that in a separate review.